Alta Equipment Company Returns As The Official Equipment Provider Of The #SooI500

Sault Ste. Marie, MI (Wednesday, January 11th, 2023): Alta Equipment Company, based in Livonia, MI, with 62 locations throughout the United States, including one in Sault Ste. Marie, MI, returns as a Marketing Partner with the International 500 Snowmobile Race including the honor of being the Official Equipment Provider of the #SooI500 for the second straight year

At the 54th Running of the International 500 Snowmobile Race Week, which is set for Sunday-Saturday, January 29-February 4th, 2023, Alta will again provide heavy-duty equipment needed to make the most grueling and prestigious snowmobile race in the world run smoothly and efficiently throughout Race Week. In addition, every Feature Winner during #SooI500 Race Week will be visiting Alta Equipment Company Victory Lane, located on the front stretch at the start / finish line

“We’re so excited that Alta Equipment Company has come on board to become a part of this event once again.” Stated I-500 Race Director, Billy Cryderman. “They are again providing us with the necessary equipment we need to make Race Week run as smooth as possible. We all know it takes a lot of man-power and good reliable heavy-duty equipment to make everything work with what we have to do to get the track built, keep up with plow breaks and anything else we potentially need. I can’t thank Alta enough for becoming a part of something so special.” He added.

With locations in the home state of Michigan as well as the surrounding states of Ohio, Indiana and Illinois. Plus Connecticut, Florida, Maine, Massachusetts, New Hampshire, New York, Vermont and Virginia

Alta Equipment Company is an industry leading material handling and construction equipment company. Alta sells, services and rents a broad range of equipment. At all 62 locations throughout the Midwest, Northeast and Florida, you’ll find a staff of friendly, knowledgeable people dedicated to helping you grow your business. More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships

Beginning in 1984 with a single location in Detroit and through the support of their customers and hard work of their entire team, Alta has grown and as they’ve grown, their commitment to serving their customers has remained consistent, while their ability to meet their customers needs has increased

The Sault Ste. Marie location is located at 2917 Ashmun Street, Sault Sainte Marie, MI, 49783. For more information, please call the Sault Ste. Marie location direct at: (906) 259-8313 or Nationwide at (877) 280-6713

To learn more about Alta Equipment Company, log onto their website at: You can also find Alta on Social Media via Facebook, Instagram and Twitter by searching for “Alta Equipment Company”