Alta Equipment Company Becomes The Official Equipment Provider Of The #SooI500

Sault Ste. Marie, MI (Wednesday, November 10th, 2021): Alta Equipment Company, based in Livonia, MI with 57 locations throughout the United States, including one in Sault Ste. Marie, MI, has reached an agreement with the International 500 Snowmobile Race to become the Official Equipment Provider of the #SooI500

Beginning with the 53rd running of the International 500 Snowmobile Race Week, which is set for Monday-Saturday, January 31-February 5th, 2022, Alta will provide heavy-duty equipment needed to make the most grueling and prestigious snowmobile race in the world run smoothly and efficiently throughout Race Week

“We’re so excited that Alta Equipment Company has come on board to become a part of this event.” Offered I-500 Race Director, Billy Cryderman. “They will be providing us with the necessary equipment we need to make Race Week run as smooth as possible. We all know it takes a lot of man power and good reliable heavy-duty equipment to make everything work with what we have to do to get the track built, keep up with plow breaks and anything else we potentially need. I can’t thank Alta enough for reaching out and becoming a part of something so special.” He added.

With locations in the home state of Michigan as well as the surrounding states of Ohio, Indiana and Illinois. Plus Connecticut, Florida, Maine, Massachusetts, New Hampshire, New York, Vermont and Virginia .

Alta Equipment Company is an industry leading material handling and construction equipment company. Alta sells, services and rents a broad range of equipment. At all 57 locations throughout the Midwest, Northeast and Florida, you’ll find a staff of friendly, knowledgeable people dedicated to helping you grow your business. More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships

Beginning in 1984 with a single location in Detroit and through the support of their customers and hard work of their entire team, Alta has grown and as they’ve grown, their commitment to serving their customers has remained consistent, while their ability to meet their customers needs has increased.

The Sault Ste. Marie location is at 2917 Ashmun Street, Sault Sainte Marie, MI 49783. For more information, please call the Sault Ste. Marie location direct at: (906) 259-8313 or nationwide at (877) 280-6713.

To learn more about Alta Equipment Company, log onto their website at: You can also find Alta on Social Media via Facebook, Instagram and Twitter by searching for “Alta Equipment Company”